A manifesto is a short, actionable book that is given away to spread ideas
and help connect with like-minded people.
Recharge: 7 Ways to Improve Innovative
Thinking - Debra Kaye
Kaye suggests that the old model of process innovation
needs a new framework because innovation doesn’t lend itself to being predictable and risk free. Whie innovation
demands looking at the world differently (finding connections between seemingly disconnected things), corporate
protocol, management hierarchies, and rigid assumptions about customer needs often create anxiety and stifle
freedom of thought and exploration.
is the link for your free download
(just right click and click “Save Target
Debra Kaye is a partner at the
innovation consultancy Lucule and former CEO of TBWA\Italy. Her clients have included Apple, Mars, Colgate,
McDonald’s, American Express, Kimberly-Clark and many more. She is a frequent commentator on American
Public Radio’s “Marketplace” and contributor to Fast Company.
Bio Source: changethis.com 6-27-13