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Recharge: 7 Ways to Improve Innovative Thinking - Debra Kaye

Recharge: 7 Ways to Improve Innovative Thinking - Debra Kaye

Kaye suggests that the old model of process innovation needs a new framework because innovation doesn’t lend itself to being predictable and risk free. Whie innovation demands looking at the world differently (finding connections between seemingly disconnected things), corporate protocol, management hierarchies, and rigid assumptions about customer needs often create anxiety and stifle freedom of thought and exploration.

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Debra Kaye is a  partner at the innovation consultancy Lucule and former CEO of TBWA\Italy.  Her clients have included Apple, Mars, Colgate, McDonald’s, American Express, Kimberly-Clark and many more. She is a frequent commentator on American Public Radio’s “Marketplace” and contributor to Fast Company.

Bio Source: 6-27-13

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