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Ninja Innovation: The Secrets of Today’s Top Innovators - Gary Shapiro

Ninja Innovation: The Secret of Today's Top Innovators - Gary Shapiro

Shapiro suggests that the successful companies in the consumer electronics industry exhibit the characteristics of the ninja: they achieve their mission through a set of similar tactics; they all adhere to a code of business ethics; and they are all single-mindedly focused on winning as the only option.

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Ninja Innovation

Gary Shapiro is the president and CEO of the Consumer Electronics Association (CEA®), the U.S. trade association that represents more than two thousand consumer electronics companies, and owns and produces the annual International CES, the most important innovation-oriented trade show in the world. As head of the CEA® for more than three decades, he has effectively ushered the consumer electronics industry through major periods of technological upheaval and transformation.

Bio Source: 3-6-13

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