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The Laws of Subtraction: How to Innovate in the Age of Excess Everything - Matthew E. May

The Laws of Subtraction: How to Innovate in the Age of
Excess Everything
 - Mathew E. May

May suggests that we operate in the age of excess everything and that success in this new age looks different, and demands a new and singular skill: Subtraction which is defined simply as the art of removing anything excessive, confusing, wasteful, unnatural, hazardous, hard to use, or ugly—and the discipline to refrain from adding it in the first place.

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The Laws of Subtraction

Matthew E. May is the author of three award winning books: The Elegant Solution, In Pursuit of Elegance, and The Shibumi Strategy. He the founder of Edit Innovation, an ideas agency based in Los Angelesa and is also a speaker, creativity coach, and advisor on innovation and design strategy to companies such as ADP, Edmunds, Intuit, and Toyota.

Bio Source: 1-30-13

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