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Mind of the Innovator: Taming the Traps of Traditional Thinking  Matthew E. May 

May offers methods to avoid the ‘Seven Sins of Solutions’, the traditional ways of thinking that prevent us from divining the most accurate—and elegant—of solutions to any problem solving situation.

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Mind of the Innovator

Matthew E. May is an internationally recognized innovation author, design strategist, and  popular speaker on innovation strategy, design thinking, and corporate creativity to corporations, governments, and universities around the world. He works confidentially with creative teams and senior leaders at a number of top Fortune-listed companies and has spent nearly a decade as a close adviser to Toyota, hisis articles have appeared in national publications such as Design Mind, MIT/Sloan Management Review, USA Today, Strategy+Business, and Quality Progress. He has appeared in The Wall Street Journal and on National Public Radio. May's books include The Laws of Subtraction, The Shibumi Strategy, In Pursuit of Elegance, and The Elegant Solution.

Bio Source:, 3/24/12

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Sales Training - Motivation
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