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This Sentence Has 5ive Words: Eigen Values, Creating
Truisms and the Future of Marketing - Stephen Denny
Denny explains that an eigen value is a self-referencing,
self-defining concept and believes that eigen values is what marketers do when they’re doing their very
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Eigen Values, Creating
Truisms and the Future of Marketing
Stephen Denny is a competitive strategy and marketing consultant,
working with brands in technology, consumer products, clean energy and services. He is the author of Killing
Giants: 10 Strategies to Topple the Goliath In Your Industry.
Bio Source: changethis.com 8-31-12