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This Sentence Has 5ive Words: Eigen Values, Creating Truisms and the Future of Marketing - Stephen Denny

This Sentence Has 5ive Words: Eigen Values, Creating Truisms and the Future of Marketing - Stephen Denny

Denny explains that an eigen value is a self-referencing, self-defining concept and believes that eigen values is what marketers do when they’re doing their very best work.


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Eigen Values, Creating Truisms and the Future of Marketing

Stephen Denny is a competitive strategy and marketing consultant, working with brands in technology, consumer products, clean energy and services. He is the author of Killing Giants: 10 Strategies to Topple the Goliath In Your Industry.

Bio Source: changethis.com 8-31-12

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Sales Training - Motivation
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