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Reputation Rules: Don’t Neglect Your Company’s Most Precious Asset - Daniel Diermeier

Reputation Rules: Don't Neglect Your Company's Most Precious Asset
- Daniel Diermeier

Diermeier believes that trust is now an essential part of business success; and since trust in U.S. business has substantially dropped over the last decade, business can no longer rely on a trust reservoir ... trust needs to be earned.

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Reputation Rules

Daniel Diermeier is the IBM Distinguished Professor of Regulation and Competitive Practice and Director of the Ford Motor Company Center for Global Citizenship, Kellogg School of Management, Northwestern University. He is the author of Reputation Rules: Strategies for Building your Company’s Most Valuable Asset.

Bio Source: 8-9-12

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