A manifesto is a short, actionable book that is given away to spread ideas
and help connect with like-minded people.
Reputation Rules: Don't Neglect Your Company's Most
- Daniel Diermeier
Diermeier believes that trust is now an essential part of business
success; and since trust in U.S. business has substantially dropped over the last decade, business can no longer
rely on a trust reservoir ... trust needs to be earned.
is the link for your free download
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Daniel Diermeier is the IBM Distinguished Professor of Regulation and
Competitive Practice and Director of the Ford Motor Company Center for Global Citizenship, Kellogg School of
Management, Northwestern University. He is the author of Reputation Rules: Strategies for Building your
Company’s Most Valuable Asset.
Bio Source: changethis.com 8-9-12