A manifesto is a short, actionable book that is given away to spread ideas
and help connect with like-minded people.
Success or Suckcess: It's Up to Senior Management to Decide
- Dan Hill
Hill demonsrates the breakthroughs in brain science have
systematically documented that thought and emotion can’t be artificially separated so there is no such
thing as objectivity. … and that executives who pressure employees to accept change and sacrifice their own
comfort zones must be ready to do the same themselves.
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Dan Hill is a recognized authority on the role of
emotions in consumer and employee behavior with over a decade of experience operating his scientific, emotional
insights consultancy: Sensory Logic, Inc. His books include Body of Truth: Leveraging What Consumers Can’t
or Won’t Say and Emotionomics: Leveraging Emotions for Business Success, and About Face: Ten
Secrets to Emotionally Effective Advertising.
Bio Source: amazon.com, changethis.com 7-14-12