A manifesto is a short, actionable book that is given away to spread ideas
and help connect with like-minded people.
Generating Repeat Business - Richard
Shapiro suggests that focusing on the service interaction
alone is not always enough to generate repeat business; it’s building an emotional connection that becomes the
is the link for your free download
(just right click and click “Save Target
Richard Shapiro is the Founder and President of The
Center For Client Retention (TCFCR), which provides research, training and consulting services to Fortune 500
corporations on how to improve the customer experience. Shapiro has been interviewed by The New York
Times, the Associated Press, The Wall Street Journal, the Boston Globe,
Newsday, The Today Show, ABC World News Tonight and CBS News as an industry expert. He is the author
of The Welcomer Edge: Unlocking the Secrets to Repeat Business.
Bio Source: changethis.com 7-4-12