A manifesto is a short, actionable book that is given away to spread ideas
and help connect with like-minded people.
Face to Face Manifesto - Ed Keller & Brad
Keller & Fay make their point that online social networking is
no substitute for the power and impact of face-to-face communications; and that real world conversations—most of
which take place face-to-face—are the most trusted and persuasive.
is the link for your free download
(just right click and click “Save Target
Face to Face
Ed Keller & Brad Fay are also principals of the
Keller Fay Group, a market research and consulting firm specializing in word of mouth. They are the coauthors of
The Face-to-Face Book: Why Real Relationships Rule in a Digital Marketplace.
Bio Source: changethis.com 6-24-12