A manifesto is a short, actionable book that is given away to spread ideas
and help connect with like-minded people.
Do You Market Like Led Zeppelin or The Grateful
Scott suggests that you forget about sales leads and ignore
mainstream media, and instead, focus on spreading your ideas.
is the link for your free download
(just right click and click “Save Target
Do You Market Like
Led Zeppelin or The Grateful Dead?
David Meerman Scott is a marketing strategist, entrepreneur, keynote speaker, seminar leader,
and the author of a PR and marketing books including The New Rules of Marketing and PR: How to Use
News Releases, Blogs, Podcasting, Viral Marketing, & Online Media to Reach Buyers Directly, Beyond
Code: Learn to distinguish yourself in 9 simple steps, Upbeat: Cultivating the Right Attitude to Thrive in Tough
Times and #THINKTweet Book01: Bite-Sized Lessons for a Fast Paced World!.
Bio Source: amazon.com, changethis.com 6-1-12