Crucial for Your
"Discover a 'Done For You' Program
for Customer Retention That Can
Start Working for You
the Desk of Scott Frothingham
is Under Attack!
|As soon as your competitors can,
they are going to take
your customers from you.
There are a number of strategies and tactics to address these grim realities, one very effective
one can be initiated
In minutes, the 2-Minute Tweak™ will be
working for you to retain your customers .
Unless you are very lucky and don't have
competition, you need to keep in touch with your customers.
Yep, it’s that simple. Keep In
Touch with Your Customers.
In a cluttered marketplace, you have to keep your name in front of your
customers so they aren't tempted to "try out" your competitors (who are trying to lure them
in with everything from amazing discounts to premiums to out-and-out
Simple Concept? YES Easy to Execute Properly? NO
In keeping in touch with their customers,
businesses typically make two major errors:
Not doing it enough (or at all)
Why don't you do it enough? Don't feel bad;
you're not alone. Most of us are just too busy to develop an effective system of keeping in
The fact is, most companies don't communicate with their customers on a regular basis.
They spend more time, energy and money trying to sell
products and services to new customers, forgetting to stay in touch with their present
Not doing it right
When you don't keep in contact correctly,
you can be positioning yourself for disaster.
The wrong message can be sent,
positioning you as:
respecting the customer's time
• not very intelligent
• not the type of person the customer wants to do business with
• not representing a company that's a good fit with the customer's
We'll Make Sure You Avoid Those
Avoiding Mistake #1:
The 2-Minute Tweak is done
for you. You're busy, but you will only have to spend a
couple minutes a week to take care of this critical task
done all the work for you. All the writing; all the
formating. You just have to copy and paste and by investing just a couple of minutes a week, you'll
be positioned as as a credible resource, an expert in your field, and most important, someone who's
watching out for your customer's best interests.
Reality Check #2:
More clients are lost due to a feeling of neglect
and lack of apprecation than for
reasons of price, delivery
As a business coach, I have seen far too many of
my clients lose contact with their customers because they assumed the customer would get in
touch with them whenever the customer needed something. By not proactively maintaining their
existing contacts and following up on leads, you run the risk of missing out on a lot of
opportunities – and losing a lot of business.
relationships you already have is crucial to growing a successful business. The
2-Minute Tweak is an easy "done for you" way to keep in touch with those contacts
on a regular basis - essential for keeping you and your business on their
Reality Check #3:
It costs 5 to 10
times more to sell to new
customers than it does to sell more to current
Given the current economic conditions, often when
you have a moment to think about customer communications, you are thinking of reaching new
customers or potential clients ... wondering how to increase traffic or make the phone ring
with new business.
Consider this: If you
retain 70% of your current customers and begin a program to improve that to 80%, you will add
an additional 10% to your growth rate.
The 2-Minute Tweak is a
shockingly easy step towards taking care of the clients you arlead have ...
increasing your chances of repeat business, add-on sales and
What Exactly is The 2-Minute
The 2-Minute Tweak is an easy,
repeatable and practical system for staying in touch on a regular basis. It is
quite simple and requires very little effort on your part, which makes it more likely that
you'll stick with it ... and ... that consistency is key for making it work for
The 2-Minute Tweak consists
52 messages formatted and ready to be pasted into an
e-mail or onto a printed page to be sent to current and prospective customers as
a postive contact to keep your name and business on the top of their minds.
Beyond a “I just
want to sell you something” message,
each 2-Minute Tweak positions you as as a credible resource,
increasing your chances of repeat business, add-on sales and referrals.
Each "Tweak" features
a quotation from an interesting
person (from Indian billionaire Anil Abani to American psychologist Abraham Maslow to American
baseball player Lou Brock to Spanish artist Pablo Picasso
to American author Clive Cussler). Along with the quote is a brief statement putting the quote
into the context of today’s business environment and a brief bio of the person whose wise words
are being quoted.
Here's an example (2-Minute
Flying is learning how
throw yourself at the ground and
you just have to look at things from a different angle. Usually it’s good for a
smile, but periodically it opens the door to a whole new way of facing a
situation or solving a problem.
Douglas Noel Adams (1952–2001) was an English
author, dramatist and musician. He is best known as the author of the
Hitchhiker's Guide to the Galaxy
Why not just send a good
Why the additional
putting the quote into context, you make the offering more valuable
to the recipient. You also engage the recipient in a “conversation”
key to relationship building. Also, you present yourself as offering
which makes you appear more interesting
than merely quoting a famous person.
Why add the
to a quote worth repeating, people often want to know some background on the person being
referenced; often it makes the quote more interesting.
people do not know anything about the person cited as the originator of the well-chosen words.
Sure most folks know about Abraham Lincoln and Albert Einstein, but are all the people you deal
with familiar with Ingvar Feodor Kamprad, H. S. M. “Max” Burns and Anil Ambani? So, you will give some background on
the people your target market doesn’t know and, for that they will be appreciative. Interestingly enough, people also
enjoy the brief bio info on the people with whom they are familiar because often they learn
something about that person that they didn’t previously know (or are reminded of something they
Like the comments on the quote, putting in the bio makes the
communication more valuable and positions you
Here's another example (2-Minute Tweak
“I have learned the novice can often see things
the expert overlooks. All that is necessary is not to be
afraid of making mistakes, or of appearing
This quote reminds us that we see everything through the filter
of our prior experiences. Often in business we become jaded
to the “way things are done around here” and miss opportunities. Take advantage of
the thinking of new hires by seeing how they observe and react to the details of
working in your organization.
At the same time, do not be afraid to question the status quo and consider new ways
to approach old problems. An open mind and flexibility can be great tools for
personal and business success.
Abraham Harold Maslow
(1908-1970) was an American psychologist noted for his conceptualization of a
“hierarchy of human needs”. He is widely considered the "father of humanistic
I can do this myself, why should I pay for you
to do it for me?
I can change the oil in my car, but
I pay somebody else to do it for me. It’s all about saving time, so you can focus on activities that will
make a bigger impact on your success. Using this program can give you a different
kind of positive contact with your customers in just minutes (as opposed to hours of research,
writing and formatting).You get the same impact in two-minutes that, by doing it yourself, would
easily take 20-minutes or more! And, for an investment of about 50-cents per "Tweak",
it’s a smart and responsible way to maximize your
Your customers need to know that you want to stay in touch with them. But there is
some "art" to staying in touch with people so that they will trust you and
enjoy doing business with you.
The 2-Minute Tweak
gives them that little something extra, that personal connection to you
and your customer experience. It is a valuable customer retention tool that
you can put to use immediately.
the 2-Minute Tweak, Now!"
investment of $27 for a customer retention program that
will quickly and easily pay for
You Can Use This Versatile System for
More Than Just Customer Contact
Prospecting -- You can use this product to set up a weekly
communication with prospects. It’s a non-threatening way to keep you and your company
top-of-mind. Don’t include any company literature or sales “pitch”, just send the 2-Minute Tweak as is …
businesspeople appreciate the information and you will be well positioned when it is time to
make a more directed contact. Afterall, every customer contact is a potential sale, a potential customer relationship and a
potential success story.
Managers, Send the 2-Minute
Tweak to the members of your team. Not only will
this build respect for you as the manager (by presenting you as an organized and intelligent
thinker), but also it will educate, motivate and
build a healthy attitudes for
Your team will appreciate the extra time and commitment you make to their motivation and education
(little do they know the minimal effort it requires to activate this program). You will be positioned as a smart leader,
knowledgeable communicator and supportive professional … and only good things come
Extra motivation for a sales
A sales manager sends one of these ‘Tweaks” each week to every member of the team (the majority
choose e-mail). It takes about 2-minutes for the salesperson to read it and get a “boost” from the
quotation and explanation. This message could give the salesperson the bump needed to turnaround a
tough day or take a winning attitude into the next sales call … just one "Tweak" making the difference for one salesperson only one time, pays
for the entire purchase price many times over.
A "Tweak" can be a quick and painless way to keep a fresh
presence on social media sites ... for example, use one to update your Facebook page.
After a tough meeting or bad day, read a couple to help you
refocus your energies in a positive direction.
Use it to update your blog (use a “Tweak” as is or expand upon
Put a “Tweak” in your kid’s school lunch box every week ...
Print one out and post t above the coffee pot in your office ... the applications are endless
No matter how you decide to put The 2-Minute
Tweak to work for you, not only will you
incredibly effective, but also you will enjoy how wonderfully quick, easy and convenient it
Just How Easy is This
All 52 units are
designed and formatted to be pasted directly into an e-mail or printed page to be
sent by managers to their team or by entrepreneurs (or sales pros) to their
customer base. For the manager,
it is an effective way to “tweak” the motivation and
education of their team. For the
salesperson/entrepreneur, it is an effective way to keep in front of
clients/prospects in an interesting and positive way
-- way beyond: “I just want to sell you something.”
1. Open up the 2-Minute Tweak file on your computer -- mark and copy a
2. Open your e-mail program -- paste the “Tweak” into an e-mail.
3. Mark and copy the first few words of the quotation -- paste those first few
words into the subject line (RE:) of the e-mail followed by three periods
(...). This creates curiosity in the recipients to encourage them to open the
• example: from “Tweak” #47, your subject line would
who work most effectively ...
4. Enter the name of the person or group to whom you want this sent (TO:) and
That's it. Four Simple
"Invest in Customer Retention, Now!"
“Your Investment Is Secured With My 100%
Iron-Clad Money Back Guarantee!”
MY PERSONAL 60 DAY UNCONDITIONAL 100% MONEY BACK
2-Minute Tweak Risk Free for 60 Days. If you aren't 100%
happy, just let me know and I'll refund every penny you
have always measured our success based upon customer
satisfaction. If you’re not happy with the 15-Minute Sales
Workout, I don’t expect -- or want -- to keep your money. In
fact I’d be embarrassed to keep it. You, as a long-term customer
(and advocate for our other products and services), are far more
important to me than your money is. I've got money; I can
replace any money I lose. But, I can't replace
Nothing could be easier than getting started
with the The 2-Minute Tweak right now. Just click the
orange "Buy It Now" button below to purchase this incredible product, and after you enter your
payment details you will receive it immediately!
To Your Success,
PS. You could easily spend 30 hours putting together 52 powerful messages or
you could have it done for you for less than $30. Isn't that 30 hours spent on something else
to make you successful worth more than $1 per hour?
PPS. Act now and harness the magic of the
2-Minute Tweak. With an investment of just a couple of minutes a week, people will remember
you, feel good about you and eventually they will give you business or refer others to you. The
is an intelligent and logical next step to
FastForward Your Success and Income.
What are you waiting for?
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