From the Desktop of Scott Frothingham
As a business coach, every
day I see sales teams struggling to hit goal and sales managers so overloaded that they don't
have the time or the resources to train their team to maximize results.
Sales managers in all size businesses have told me again and again
that there is a great need for customized sales training ... but ... there's a problem
The "UGLY TRUTH" is that the
typical options for sales training just aren't
cutting it with today's lean and mean sales
Ugly Truth #1
expensive sales training companies to business books and trade publications, there
are a variety of structured programs available that teach skills. However, they are
often generic and so structured that they are difficult to customize to the
specific needs of a particular sales force or to the style of a particular sales
Ugly Truth #2
Taking a salesperson off the street for a 1 or 2 day seminar not only cuts down the
actual selling time that salesperson has, but intensive "event" training like this
tends to quickly "wear off".
Yes, they enjoy the course and leave energized with great intentions and a list of
things to do differently when they get back at work. But they come back to two
days’ worth of unanswered e-mails and voice-mail messages, paperwork and proposal
deadlines to meet. Before they even get a chance to stop and think about the
training, a couple of weeks have passed by ... and the opportunity for meaningful
change and improvement has been lost.
Ugly Truth #3
Sales training involving outside speakers, online
products, DVD's and audio are not only large, complicated, unwieldy and expensive,
but also they position someone outside the company as the “expert” … and conducting
individualized follow-up, if available, generally incurs large additional
Ugly Truth #4
Formal sales training is often led by someone who is
out-of-touch with today's selling environment ... they've been behind the podium,
not on the street. Even if the information is good, salespeople tune out the
A simple solution is to have the sales manager
develop training for his or her team,
but who has the
Directing and managing salespeople is
immensely time-intensive. Recruiting, hiring and
firing sales personnel requires more time than ever before. Even with greater portability and
flexibility of communications and immediate access to databases and contact management programs,
the job of juggling customers, customer lists and leads demands increasingly more attention and
time. Add to that customer service issues and client contact and it’s a wonder a sales manager can
be proactive toward any long-term project such as customized staff
The majority of sales managers indicate that skills training is
imperative to their success and that they would initiate more education with their salespeople if
they had a quicker, simpler and less expensive means of effective
"Changing Times Call for
New Measures in Sales Training and
the 15-Minute Sales
The 15-Minute Sales Workout is a collection of 52 simple, effective,
and easy-to-customize seminars that have been developed to
eliminate these frustrations. Now a busy sales manager can
position him or herself as the training expert with a customized, skill-sharpening training program
that takes minimal time to prepare and execute.
And the 15-Minute Workout is
The workbook is designed to engage the
participant in both passive and active roles with essential skills training
The materials are designed to lock in
key points by involving the participant on a multi-sensory level (sight and sound)
By training in small batches, more is
retained ... just like in fitness training, you're better off training 1/2 hour a day 3
days a week for a month than having a monthly 6 hour session.
The workbook includes subtle clues and
guidance for interaction and deeper thought for a higher level of acceptance,
understanding and adoption of the skills
Each workout demands a commitment to
use the skills
Yes, it can be entertaining, but this is a real "workout"
designed to train and to improve execution in the field.
educator, I have found these 15-Minute Sales Workout mini-seminars unique in how
they engage salespeople in an interactive process of skills training that ties
concepts to performance in the field."
Department of Communication
Seton Hall University
NEVER HAS IT BEEN SO EASY
• Improve Confidence and
Increase Client Acquisition and Customer Retention
Produce More Consistent Sales Results
Sales training is a process - not an event, and now you have the ability to
prepare and execute on-going weekly sales training in a
fraction of the time it's taken in the past.
Just about everything has been done for
a real time saver. It would easily take an hour or more to prep a session that The
15-Minute Sales Workout provides in
training system, perfect for rookies and a great refresher for pros, guaranteed to
pay for itself with one new sale."
WOGX FOX TV
Which of These Frustrating
Sales Training Problems
Do You Most Want to Solve?
Too Busy?There's only
one of you, and you've got a lot of other demands on your time. With the 15-Minute Sales
Workout, you can streamline this incredibly important (frustrating and time-consuming)
Tight Budget? No Budget? Overcome
budget restraints with a low-cost, high-value resource: The 15-Minute Sales Workout.
Need to Look Good? There's
always a lot at stake when you're responsible for
your company’s sales. Your people (and your boss) look to you for professionalism and
leadership. Here's your chance to shine -- with The 15-Minute Sales
No Staff? Wouldn't it
be nice to have someone on staff you could turn this over to and know it would be done
correctly? If not, The 15-Minute Sales Workout is your best solution.
Feeling Pressured by a Deadline?
you've got a lot of other responsibilities, too. Eliminate the time pressures, frustrations
and headaches now with The15-Minute Sales Workout.
Lack of Creativity? You have many
talents and strengths but everyone periodically needs a reliable resource to jumpstart their
creativity. The 15-Minute Sales Workout will be your inspiration.
Inexperienced? Never had to
train and educate a sales team before? The 15-Minute Sales Workout lets you tap into the experience of the developer of hundreds of successful
training programs, seminars and retreats.
Your Boss Has High Expectations?
Your level of
success reflects on your boss, too, and that can create a lot of pressure on you to come
through. Make it easy on yourself and get The 15-Minute Sales Workout.
You Absolutely Must
Succeed? Simply put,
there's a lot riding on this and you've got several reasons why you must succeed at a high
level. You can't go wrong by ordering the The 15-Minute Sales Workout.
“Out of all the
sales motivational tapes and sessions I have experienced, the 15 Minute Sales
Workout is without question the best investment I have ever made. For the price
of one good training session you get a full year’s worth of quality education
Cogar Printing, Inc.
"Instantly Download the Complete Set of
52 highly Effective, Totally Scripted
Sales Training Seminars, Now!"
Equip and Empower Your
with the Essential Back-to-Basics Selling
of the Weekly 15-Minute Sales
To yield consistent sales results you need ongoing sales training, not just a quick fix;
improvement requires a process. And, that’s what you
get with the 15-Minute Sales Workout:
system designed to equip you and your team with practical selling skills and proven tactics
to close more sales. Invest today.
The 15-Minute Sales Workout is designed to:
sharpen the sales skills of people who
sell for a living
save a sales manager time in
customizing sales training
position the sales manager as a training “expert”
Your 15-Minute Workout Contains
52 Fully Scripted Mini-Seminars.
This system is designed to introduce or polish basic skills and is divided into
four fundamental skill sets: Sales
Skills, Time Management and
Each of these categories has a number of specific topics, each broken into a seven
step, 15-minute mini-seminar “workout” featuring a seminar leader script and a
seminar participant worksheet.
These mini-seminars are designed with flexibility in mind and are easily customized
to a specific sales team, management style, product, service, competitive situation
15-Minute Workout Titles Include:
7 Time Traps
7 Big Sales
Ways to Ask Questions Effectively
7 Steps to Qualify a
7 Biggest Buying Fears
of People with Whom Salespeople Deal
7 Basic Negotiation
7 Steps to Selling
Ways We Communicate Nonverbally
Ways to Use the Telephone More Effectively
Ways to Protect Yourself from Interruptions
Traits of Successful Salespeople
7 Ways to Handle
7 Ways to Resolve
7 Pieces of Information
to Gather While Cold Calling
7 Ways to Get Around a
Strategies for Getting People to Listen to You
Techniques to Become a Better Listener
Ways to Make Your Letters More Persuasive
Ways to Prevent Procrastination
Characteristics of Effective Goals
Steps for Stress Reduction
7 Biggest Service
Worries of People Who Deal with Salespeople
7 Ways to Build Credibility with a Client
... and that’s just ½ of
the 52 mini-seminar workouts covering
365 strategies and tactics essential to be successful in
What's All This Gonna Cost
Typically, those 1-day seminars -- in which you join a whole bunch of other companies for group
training -- can set you back upwards of $249 per person.
You're not going to pay near that for The 15-Minute Sales Workout.
You're not going to pay $200 or even $150.
Given this economy and the fact that I want to give you such a great value that you buy more of our
products and recommend them to your friends, family and business colleagues, you're not even going
to pay $100.
For today, , you'll invest only
$97 for all fifty-two 15-Minute Workout mini-seminars.
Year’s Worth of Weekly Sales Training for Less than 2-bucks a
You won’t find any similar product that will
give you a better return on investment than
the 15-Minute Sales
That's Not All!
When you purchase the 15-Minute Sales
you'll recieve a BONUS of 8
highly effective, totally scripted mini-seminars.
That's 15% more content for no
for a total of 60 weeks of training
Improve Confidence and
Increase Client Acquisition and Customer Retention
Produce More Consistent Sales Results
Get 60 Weeks of Effective Sales Training for just
What are you waiting
very powerful program with very little 'fluff'; The 15-Minute Sales Workout can be
immediately added to your sales arsenal.
material contained in this program is valuable for both novice and seasoned selling
professionals. The proven tactics are easy to understand and should provide a boost
to your efforts and generate sales
Neville R. Waters III
The Waters Group
“Your Investment Is Secured With My 100%
Iron-Clad Money Back Guarantee!”
MY PERSONAL 60 DAY UNCONDITIONAL 100% MONEY BACK
the 15-Minute Sales Workout Risk Free for 60 Days. If you
aren't 100% happy, just let me know and I'll refund every
penny you paid!
I have always measured our success based
upon customer satisfaction. If you’re not happy with the
15-Minute Sales Workout, I don’t expect -- or want -- to
keep your money. In fact I’d be embarrassed to keep it. You,
as a long-term customer (and advocate for our other products
and services), are far more important to me than your money
is. I've got money; I can replace any money I lose. But, I
can't replace YOU!
Nothing could be easier than
getting started with the The 15-Minute Sales Workout right now. Just click on the orange "Add to Cart"
button below to invest in this incredible product, and after you enter your payment details
you will receive it immediately!
To Your Success,
Think about it ... for less than $2 each week you'll have all the benefits of over a year's worth of
highly effective, fully scripted sales training seminars that
will sharpen sales skills, save
time and position you as the
You spend more than 2-bucks for a large
coffee at the corner cafe ... is it too much to invest
in your business success?
I intend to take this 15-Minute Sales Workout offer off the market after we sell 1,000
copies. Why? In order to ensure exclusivity. You’ve made an investment – and it’s up to me
to protect it. So
ACT NOW – and gain the advantage over your